Killer Weather

And I mean that in a good way. It's the first week in November and we're still working in the fields in our shirt sleeves. It was a balmy 59 degrees and sunny yesterday. Awesome, I love it. espescially when I was late getting our fall and over-winter crops in. Most of it is looking good right now and at least has a chance to make, although we have just entered the "12 week no grow zone" This is the period six weeks on each side of the winter solstice that not alot of growth happens. The Sun is riding lower in the sky each day and even when it is sunny the intensity of the suns ray are waning. So you can't expect too much right now. Just wait though, as soon as February comes around and we start getting some nice days, life will begin to return. Pay attention to what is happening in your garden. This is a good time to observe mother nature and learn by mimicking her. We'll take this nice weather any day of the week. Winter is coming and everyones all chatsy about how this is going to be a rough one. Only time will tell. I think we're ready for anything. Bring it.

Although we get a break from the farmers market this week it will return for the next two weeks after that and then we're done. We are still making restaurant deliveries but this is rapidly slowing down too. We are still making deliveries to the grocery store though. This is something new for us and so far it's working great. We've been delivering kale, swiss chard and parsley. It's great advertising for us and more people are getting our product because it's more convienient.

That's a pretty good topic you know; Convienence. It's a weak link for us. You have to make it easy for the consumer to buy your product if you have any hope in succeeding. There are more people that don't go to the farmers market than those who do. Reach those people and then you have a whole new market to sell to. We all talk about competition amongst ourselves and how the island can only support so many farmers. All I can say is head down to the ferry landing any given morning and you'll see about ten semis a day come off from America loaded with fuel, food and other supplies. That's our competition. Well that and our own brains and boxes we put ourselves into. Our number one job on the marketing side of things should be figuring out and implementing ways to make it easier for our potential customers to become our steady customers. Selling to the grocery store is a pretty good start.

I've been thinking alot about our operation here and how we can improve. There are alot of areas we can do better at and I'll be thinking about that this winter but the bottom line is we need to grow more food. We can't expand if we don't have the product to offer. I'm confident we could sell what we grow even if we added another five acres. We are missing sales every day due to fact that we don't have the product. It all sounds real easy on paper, implementing is a whole other story.

I'm headed off island today. hoping to get in a cou quick farm visits. My favorite!

Kepp well,

John